PARK, EBERHARD WILLIAM
At times certain individuals are encountered who determined
to market a bottled product but have little known history for such a venture.
Eberhard William Park was just such an individual. When he arrived in California is somewhat of
a mystery, however, he is likely the same Park noted in the 1858 San Francisco
Directory as Edward W. Park, a newspaper carrier. A native of Mecklenburg, Prussia,
he was born December 3, 1828. The 1860 U.S.
census for San Francisco,
also lists him as a newspaper carrier but notes his real estate holdings are
worth $15,000, and a personal estate valued at $3000. This is a significant
amount for a newspaper carrier. The 1863
and1864 IRS tax list notes his yearly income was $1867, which was also
considerable for a newspaper carrier.
Park’s occupation, as noted in the city directories was a
newspaper carrier until 1872 and 1873, when none was given. In the 1874
directory he is noted as president of the California Hyde (sic) and Leather
Co., but in 1875 no occupation is given. This business was incorporated in 1872
with Park being one of three trustees. (Daily
Alta California, November 5, 1872). The
company can no longer be documented after 1875.
In 1876, what was
likely the source of his primary income all along, his occupation is noted as “real estate” in
the San Francisco
directory. By 1879 his real estate earnings were significant enough for him to
be listed as a “capitalist”, which is an apex for a directory listing. Again, it is not clear how Park acquired his
property, however, he owned a total of four blocks in the Mission District. ( Real Estate Reporter of the Pacific Coast,
San Francisco, Calif., April 25, 1874)
His directory listing for 1880 probably reflects the
occupation he chose to fill his time, which was the proprietor of the Park
House at the Northeast corner of 24th and Mission Streets in San Francisco. This would
be essentially across the street from his residence.
A necessary feature
of the Park House was a good cook, especially one who could bake bread. This ad exemplifies one of the issues of
running a hostelry. (Daily Alta
California, June 25, 1882)
Parks demise was noted in newspapers just a year later. “E.
W. Park, aged 55, died suddenly last night from the effects of excitement
produced by a quarrel with a customer at his bar. He had been suffering from paralysis of the
heart.” (Morning Tribune, San Luis
Obispo, July 13, 1883) He died July 12, 1883. Another version noted, . . . “His
place was visited about nine o’clock by a drunken man, who created a
disturbance, and in the process of ejecting him, Park became unnerved. He lay down in bed and died within a few
moments.” (San Francisco Bulletin,
July 13, 1883)
Park’s wife, Mary
Doherty Park,
died December 15, 1888. There were four surviving children remaining to deal
with the estate, and with their daughter, Hildegard Park, being the
administrix. The estate was estimated at $100,000, a fairly hefty sum at the
time. However, the real estate, which was the majority of the value, was heavily
mortgaged.
The Park House
property was sold by Eberhard’s widow, Mary Park. This description gives an idea of its extent.
(Daily Alta California, November 5,
1883)
What motivated Park to develop and produce a medicinal
product that he claimed, “will make you young again”, is a mystery. Perhaps it
was just wishful thinking on his part, however, one can only assume that his
goal was to make at least some profit gain on his medicine. No newspaper advertisements
were located even though they should have been an essential business practice for
medicinal sales at that time. He registered the name of his medicine, ESSENTIA
NOBILIS, with the California Secretary of State, under the trade mark laws of California, on January
15, 1879, as Trademark No. 471. Its meaning from the Latin would be “noble
essence”. Park also ordered bottles for his medicine from the San Francisco and Pacific Glass Works, with
the name embossed in the glass. Examples are extremely rare with perhaps only
three or four known to collectors.
An example of E.W. PARK’S
ESSENTIA NOBILIS bottle. It is large, being about 9.75 inches in height, and
holding approximately one quart. One can’t help but wonder if he also served his
medicine in the bar at his Park House.
The label for PARK’S
ESSENTIA NOBILIS was deposited with his trademark registration, and shown here. It
may be the only extant copy of this rare piece of San Francisco history.
Also note that a carte
de visite photograph of E.W.
Park is currently located
at findagrave.com as part of his gravesite memorial.